Marketing strategies are becoming more aggressive, innovative, inexpensive, intuitive and proactive. Innovative marketing is redefining business as entrepreneurs adopt new strategies to product promotion. Innovative entrepreneurs create unique identity for their businesses and as well promote their products.
Entrepreneurial Marketing is marketing with an entrepreneurial spirit. It is a type of marketing strategy that is innovative, risky and proactive. It focuses on opportunities and can be performed with less resource.
Here are the 3 best known and most successful Entrepreneurial Marketing strategies
This is a ‘crazy’, low cost, high impact and a one-time (rarely repeated) marketing technique that springs surprises and that ‘wow effect’ about your business. E.g. The TV drama series ‘Vampire Diaries 2’ was promoted with ‘Blood-like liquid’ dispenser at strategic locations.
It is a form of word-of-mouth communication which uses internet, e-mail, or BBM to generate a buzz around your business or product. Get opinion leaders in social networks to help disseminate information about your business. Buzz marketing strives on credibility, else it will be counterproductive.
This is about a customer spreading marketing messages or rumors about a product to create brand awareness. The best form is to create messages that appeal to individuals who can forward the message.
No matter the form your marketing strategies take, a little creativity can get you ahead of others.