Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts

Tuesday 14 October 2014

The Briefcase: Changing a Winning Strategy



Sustaining a winning strategy in business is good, however, a time comes when dropping such strategy becomes a necessity even when it is still profitable to the business and the reason is simple – every stage of business growth requires a new strategy, and when a business gets to maturity, it’s an indication that a new strategy is required to sustain the organization in business.

An entrepreneur can reinvent a business by employing deliberate and conscious strategies that will help the organisation compete effectively, and the only way an organisation can maintain its growth is by launching new growth business strategies when the core units are still strong.


Don’t stay too long on a business strategy, you must learn to adjust in a dynamic business world.

Wednesday 4 December 2013

3 Most Successful Entrepreneurial Marketing Strategies that can Change your Business



Marketing strategies are becoming more aggressive, innovative, inexpensive, intuitive and proactive. Innovative marketing is redefining business as entrepreneurs adopt new strategies to product promotion. Innovative entrepreneurs create unique identity for their businesses and as well promote their products.

Entrepreneurial Marketing is marketing with an entrepreneurial spirit. It is a type of marketing strategy that is innovative, risky and proactive. It focuses on opportunities and can be performed with less resource.

Here are the 3 best known and most successful Entrepreneurial Marketing strategies
·         
     Guerrilla Marketing
This is a ‘crazy’, low cost, high impact and a one-time (rarely repeated) marketing technique that springs surprises and that ‘wow effect’ about your business. E.g. The TV drama series ‘Vampire Diaries 2’ was promoted with ‘Blood-like liquid’ dispenser at strategic locations.
·      
            Buzz Marketing
It is a form of word-of-mouth communication which uses internet, e-mail, or BBM to generate a buzz around your business or product. Get opinion leaders in social networks to help disseminate information about your business. Buzz marketing strives on credibility, else it will be counterproductive.
·    
            Viral Marketing
This is about a customer spreading marketing messages or rumors about a product to create brand awareness. The best form is to create messages that appeal to individuals who can forward the message. 

No matter the form your marketing strategies take, a little creativity can get you ahead of others.