Entrepreneurship is not a style, and it’s no joke. It is not a wish, and it’s not in having a great idea, and it is not about having a complimentary card or a business name. Being an entrepreneur is about sweating out your idea, and making it tangible enough for various stakeholders to buy into it. Having the title ‘an entrepreneur’ is not an accomplishment, what makes you an entrepreneur is what you have accomplished through innovation and creativity.
There are 2 critical roles entrepreneurs play in the life of consumers
The role of a Father
Fathers anticipate the needs of their children. Through experience, they know what needs the children may have as they grow, so they prepare for it, and provide it. Successful entrepreneurs are those that anticipate needs and sometimes even create one and eventually solve it. Consumers sometimes don’t know what they really need; it is the responsibility of the entrepreneur to anticipate such need, and figure out how to satisfy it.
The role of a Leader
Leaders lead their followers towards a desired destination. For entrepreneurs, it is not enough to anticipate needs, they have to guide consumers towards satisfaction. Consumers love entrepreneurs that have the capacity to lead them to satisfaction. If you anticipate need and you can’t create a solution that is so innovative and creative that consumers are willing to leave their current solution and move on with you, you are not yet an entrepreneur. Steve Jobs provided a direction with the iPhone and iPad; he created a new path that consumers and competitors willingly followed. That is what entrepreneurs do.
Entrepreneurship is a duty, an obligation for which you hold yourself accountable for meeting a particular need of the society. You have the duty not just to identify a need, but to innovatively transform that need into a solution that people will be willing to pay for. Every activity an entrepreneur engages in is done with a level of responsibility to the consumers, and it is this responsibility that makes one an entrepreneur.