Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” -Ross Perot
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jef f Bezos, CEO Amazon.com
Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and services, over the duration of their relationship with that supplier
The best experience a customer can have is when your products meets his/her expectations. This can only be achieved when you make out time to talk to your customers, discussing about what motivates or disturbs them about your business.
This helps you to understand how and what they feel about your product/service or business generally, and it also gives them that sense of belonging.
For the business, it helps you to build a better strategy, and a more customer oriented business.