How to Incease Your Customers' Loyalty and Encourage Repeat Purchases

Here are 4 simple ways for you to increase your customers' loyalty and encourage repeat purchases:

• Always keep in touch with your customers.

Your customers are your friends, treat them as one. The easiest way for them to forget you is to stop hearing from you. Any when you are not calling, be sure that your competitors are talking to them. When customers know that you care about their needs, they will also care about your business.

• Make your service value noticeable

Customers want to know the value they will earn by patronizing you. What value does your business have over that of competitors? It could be as simple as saving time, or more money. Give them something that will help them place a value on your business more than that of the competitor.

• Do you customers have an experience that you can share?

Nothing sales more than a wonderful experience from a satisfied customer. Make the best use of your satisfied customers' experiences. When your customers share their experiences with you, share that experience with others. Customers feel more secured when they see others who can testify about your product or service.

• Help your customers succeed

As your customers patronize you, also patronize them if their businesses meet your need in any way. You can also help them by linking them up with customers that may need their services. Let the relationship be one of mutual benefit.

It's easier to nurture existing relationships than make a new one. No business survives without customer loyalty and repeat purchases. The only way to make that possible is to build a wonderful relationship with your customers, give them wow! experience, and they will remain loyal to you.

Originally Written by

Lenann McGookey Gardner

Lenann Gardner is the author of "Got Sales? The Complete Guide to Today's Proven Methods for Selling Services." A Harvard MBA, Lenann was the #1 sales representative worldwide at a unit of Xerox Corporation, and achieved unprecedented results as an executive at Mattel and Blue Cross Blue Shield. She is a winner of the American Marketing Association's Professional Services "Marketer of the Year" award. For more information, call 505.828.1788, or write Lenann@YouCanSell.com

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