Marketing
strategies are becoming more aggressive, innovative, inexpensive, intuitive and
proactive. Innovative marketing is redefining business as entrepreneurs adopt
new strategies to product promotion. Innovative entrepreneurs create unique
identity for their businesses and as well promote their products.
Entrepreneurial
Marketing is marketing with an entrepreneurial spirit. It is a type of
marketing strategy that is innovative, risky and proactive. It focuses on
opportunities and can be performed with less resource.
Here are the 3 best
known and most successful Entrepreneurial Marketing strategies
·
Guerrilla
Marketing
This
is a ‘crazy’, low cost, high impact and a one-time (rarely repeated) marketing
technique that springs surprises and that ‘wow effect’ about your business. E.g.
The TV drama series ‘Vampire Diaries 2’ was promoted with ‘Blood-like liquid’
dispenser at strategic locations.
·
Buzz
Marketing
It
is a form of word-of-mouth communication which uses internet, e-mail, or BBM to
generate a buzz around your business or product. Get opinion leaders in social
networks to help disseminate information about your business. Buzz marketing strives
on credibility, else it will be counterproductive.
·
Viral
Marketing
This
is about a customer spreading marketing messages or rumors about a product to
create brand awareness. The best form is to create messages that appeal to
individuals who can forward the message.
No matter the form your
marketing strategies take, a little creativity can get you ahead of others.
