Tuesday, 19 February 2013
Revisiting your Business Vision and Mission Statement
When
I studied the reasons behind some failed brands, I observed that many of them
altered the value of their Mission and Vision statement. Though on paper, the
statements remained the same, but in practice, the corporations were doing
something else.
I think
this is one of the pitfalls of having a successful brand; corporations are
tempted to extend it to other products and services. However, I notice that
when such ventures fail, the businesses go back to what the company was
originally established to do.
For
small businesses, the temptation to drift away from the original vision is also
there. There is need for entrepreneurs to revisit those statements and ensure
that they can innovate, diversify, and extend their products and services while
still maintaining the value promised by those statements.
When
you develop a compelling vision about your business, it tells you and the
society where the business is headed to. It prepares you for the future such
that even when things go rough, you feel challenged to press on. That is why your
vision statement should be part of you. You don’t just speak about the vision,
you live the vision.
You
must communicate the vision as you get more people into your business, and
continue to nurture and support that vision every day, in every way.
Don’t
forget, your Vision is different from your Mission. Your Mission Statement
describes what business you are doing, and who your customers are. It gives
your business a focus and a direction because it tells the very essence of your
business, and how you will move from where you are to your desired destination.
One important element about the mission statement is that if properly drafted,
it will be broad enough to allow for expansion, and quite narrow to keep you
focused. The mission statement should,
1.
describe what products you
are offering;
2.
list the functions your
business performs;
3.
identify your customer;
4.
locate your business within
the market;
5.
also state the reason why
customers would prefer to buy products and services from you.
There
is need as a business owner to revisit your vision and mission statement and
ensure you are still on course.
Thursday, 14 February 2013
What has Valentine Got to do with Business
"February is a historically strong sales month for these small
businesses and our data suggests the trend will continue this year,"
said Glenn Goldman, CEO of Capital Access Network (CAN)
No doubt, good lovers look out for this day 14th February to celebrate their love for one another, however, lovers are not the only ones gaining from this date. Research
shows that it could also drive economic growth which businesses can talk advantage of.
Some of the economic activities are that young people usually engaged in include hairdressers, gift shops,
restaurants and hotels,etc. It is important that businesses take advantage of this date to drive their profits upward.
So if you have missed out this year, wait for another February where you can prepare with this tips from Natalie Burg, on How Small Businesses Can Avoid Mishaps This Valentine's Day
Wednesday, 13 February 2013
Why Investors are Rushing to Africa
"Africa is growing: Out of the top 10 most important investment destinations today, six are in Africa. [Among those are] Kenya, Angola, South Africa and Nigeria. There is huge potential right now. Everybody is rushing towards it because Africa now has a more stable political climate than ever before. Furthermore, nearly all developed countries are finding it extremely difficult to grow, but Africa is expected to grow probably at 6% in the coming years" Read more: Business Insider
Athough African is not as developed as the rest of the world, there abounds alot of opportunities waiting to be explored. Unfortunately, foreign investors seems to see what we can't see in our land. They are rushing to tap into what mother Africa has got. Its time Africans begin believing in Africa and the opportunities it holds.
Each country in Africa has its own advantage, and its time to explore them.
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